What Is Greenwashing?


Yesterday was Earth Day — an important worldwide movement designed to raise awareness about global warming, clean energy and other environmental concerns. And while its creators certainly had only the best intentions, advertisers compromise the Earth Day initiative by greenwashing.

What is greenwashing? According to Greenpeace, it’s defined as “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” In other words, don’t trust everything you see, read and hear about “going green!”

Companies guilty of greenwashing include General Electric, ExxonMobil and BP. Here, 24/7 Wall St. explains just one way BP tried to pull one over on consumers:

‘Beyond petroleum’ is still the company’s motto today.  A commercial that played in 2008 suggested that alternative energies were important to BP.  Composed of a series of brief statements that appear to be the opinions of the average American, the comments state what BP’s energy policy should be with respect to alternative fuels.  ‘First we insure that we find all the oil that is avail to us in North American.  Natural gas is probably the cleanest and the most accessible fuel we have.  I’d love seeing more wind power. I think it would be in their best interest to continue to pursue things like solar energy.  I think biofuel is a very viable alternative.  Any business person that’s worth their salt is going to diversity as much as they can.’  The commercial closes by showing a series of icons depicting oil, natural gas, wind, solar, and biofuels, followed by the ad’s tagline: ‘investing in America’s most diverse energy portfolio: bp. beyond petroleum.’

In reality, however,  BP still allocates a whopping 93 percent of its investment fund towards fossil fuels like oil and gas. The brand only allocated 1.39 percent to solar power, and 2.79 percent to wind power.

EnviroGreen Boston is opposed to the practice of greenwashing. We offer nontoxic cleaning solutions and adhere to strict EPA guidelines. In fact, we’re an accredited green certified cleaning company!

Don’t be fooled by competitors. If you have allergies, asthma, chemical sensitivities, respiratory issues, children, pets or are just an environmentally-conscious individual, EnviroGreen Boston is the right choice!

Call us at (844) 775-7700 to learn more. For more tips, connect with EnviroGreen Boston on Facebook, Twitter, Google+ and YouTube!

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